The book had chapters with titles such as “I Don’t Believe in Defeat,” “How to Have Faith in Healing,” and “Power to Solve Personal Problems.” Each chapter contained sections titled “energy-producing thoughts,” “spirit-lifters,” or “faith attitudes.” Much of his teaching was distilled to lists of eight practical formulas or seven simple steps. This book rocketed Peale to new levels of fame and acclaim, and elevated his message with him. He became one of the most influential Christian leaders in the world, gaining a voice into business and politics, even officiating at the wedding of David Eisenhower and Julie Nixon. On March 26, 1984 President Ronald Reagan awarded him the highest civilian honor in the United States, the Presidential Medal of Freedom, for his contributions to theology.
Peale retired as senior pastor in 1984 and died of a stroke on December 24, 1993 in Pawling, New York. He was ninety-five years old. President Bill Clinton honored him with these words: “While the Clinton family and all Americans mourn his loss, there is some poetry in his passing on a day when the world celebrates the birth of Christ, an idea that was central to Dr. Peale’s message and Dr. Peale’s work. He will be missed.”
Readers were thrilled with this notion that if they believed it, they could have it, or be it, or do it.
Norman Vincent Peale popularized what came to be known as positive thinking. He took existing ideas from Christian Science and other inspirations, gave them a biblical veneer, integrated them with psychology, and packaged them for the masses, spreading his message through The Power of Positive Thinking and his other works. His foremost contribution to the world was this notion that thoughts are causative, that our thoughts can change our lives, our health, our destiny. Readers were thrilled with this notion that if they believed it, they could have it, or be it, or do it.
Peale believed we live in a world that is mental more than physical and this allows our thoughts to be determinative. If this is the case, all that stands between us and our desires is properly controlling our thoughts. In one of his books he taught the importance of a form of mental activity called imaging. It consists of vividly picturing, in your conscious mind, a desired goal or objective, and holding that image until it sinks into your unconscious mind, where it releases great, untapped energies. It works best when it is combined with a strong religious faith, backed by prayer, and the seemingly illogical technique of giving thanks for benefits before they are received. When the imaging concept is applied steadily and systematically, it solves problems, strengthens personalities, improves health, and greatly enhances the chances for success in any kind of endeavor. (Positive Imaging)